![Puma's environmental profit and loss – does it live up to the hype? | Guardian sustainable business | The Guardian Puma's environmental profit and loss – does it live up to the hype? | Guardian sustainable business | The Guardian](https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2011/6/10/1307722872855/puma-epl-008.jpg?width=465&quality=45&auto=format&fit=max&dpr=2&s=8cac036c23dce56cb2fc7e418348a1af)
Puma's environmental profit and loss – does it live up to the hype? | Guardian sustainable business | The Guardian
![A customer looks at some shoes in the Puma factory outlet store in Herzogenaurach near Nuremberg April 10, 2007. French retailer PPR on Tuesday made a 5.3 billion euro ($7.07 billion) bid A customer looks at some shoes in the Puma factory outlet store in Herzogenaurach near Nuremberg April 10, 2007. French retailer PPR on Tuesday made a 5.3 billion euro ($7.07 billion) bid](https://c8.alamy.com/comp/2D2PXXM/a-customer-looks-at-some-shoes-in-the-puma-factory-outlet-store-in-herzogenaurach-near-nuremberg-april-10-2007-french-retailer-ppr-on-tuesday-made-a-53-billion-euro-707-billion-bid-to-hitch-german-sportswear-company-puma-to-its-line-up-of-gucci-and-yves-saint-laurent-iconic-fashion-brands-reutersmichaela-rehle-germany-2D2PXXM.jpg)
A customer looks at some shoes in the Puma factory outlet store in Herzogenaurach near Nuremberg April 10, 2007. French retailer PPR on Tuesday made a 5.3 billion euro ($7.07 billion) bid
![German sports goods firm Puma's sign is seen on the street before the company's annual news conference in Herzogenaurach February 20, 2014. Puma hopes a raft of high-profile signings will stop sales German sports goods firm Puma's sign is seen on the street before the company's annual news conference in Herzogenaurach February 20, 2014. Puma hopes a raft of high-profile signings will stop sales](https://c8.alamy.com/comp/2CXHECK/german-sports-goods-firm-pumas-sign-is-seen-on-the-street-before-the-companys-annual-news-conference-in-herzogenaurach-february-20-2014-puma-hopes-a-raft-of-high-profile-signings-will-stop-sales-falling-this-year-after-it-reported-revenue-tumbled-a-worse-than-expected-132-percent-in-the-last-three-months-of-2013-reutersmichaela-rehle-germany-tags-sport-soccer-business-logo-2CXHECK.jpg)
German sports goods firm Puma's sign is seen on the street before the company's annual news conference in Herzogenaurach February 20, 2014. Puma hopes a raft of high-profile signings will stop sales
![Jochen Zeitz, CEO of German sports goods firm Puma awaits the start of the company's annual news conference in Nuremberg February 26, 2008. Puma AG's fourth-quarter earnings rose about 21 percent and Jochen Zeitz, CEO of German sports goods firm Puma awaits the start of the company's annual news conference in Nuremberg February 26, 2008. Puma AG's fourth-quarter earnings rose about 21 percent and](https://c8.alamy.com/comp/2D1H12P/jochen-zeitz-ceo-of-german-sports-goods-firm-puma-awaits-the-start-of-the-companys-annual-news-conference-in-nuremberg-february-26-2008-puma-ags-fourth-quarter-earnings-rose-about-21-percent-and-the-german-sports-goods-maker-forecast-that-the-olympics-and-european-soccer-cup-would-bring-higher-sales-and-profit-for-2008-reutersmichaela-rehle-germany-2D1H12P.jpg)
Jochen Zeitz, CEO of German sports goods firm Puma awaits the start of the company's annual news conference in Nuremberg February 26, 2008. Puma AG's fourth-quarter earnings rose about 21 percent and
![Players wearing Puma and an Adidas soccer shoes pose before a friendly soccer match between German sports goods firm Puma and German sporting goods maker Adidas in Herzogenaurach September 21, 2009. REUTERS/Michaela Players wearing Puma and an Adidas soccer shoes pose before a friendly soccer match between German sports goods firm Puma and German sporting goods maker Adidas in Herzogenaurach September 21, 2009. REUTERS/Michaela](https://c8.alamy.com/comp/2E7YHF5/players-wearing-puma-and-an-adidas-soccer-shoes-pose-before-a-friendly-soccer-match-between-german-sports-goods-firm-puma-and-german-sporting-goods-maker-adidas-in-herzogenaurach-september-21-2009-reutersmichaela-rehle-germany-sport-soccer-2E7YHF5.jpg)
Players wearing Puma and an Adidas soccer shoes pose before a friendly soccer match between German sports goods firm Puma and German sporting goods maker Adidas in Herzogenaurach September 21, 2009. REUTERS/Michaela
![Reuters Business в Twitter: "Puma says ripped Swiss shirts were due to a batch of defective material: https://t.co/suj9P6dODl… " Reuters Business в Twitter: "Puma says ripped Swiss shirts were due to a batch of defective material: https://t.co/suj9P6dODl… "](https://pbs.twimg.com/media/ClaZ3FUXIAEgiUw.jpg)
Reuters Business в Twitter: "Puma says ripped Swiss shirts were due to a batch of defective material: https://t.co/suj9P6dODl… "
![The logo of German sports goods firm Puma is seen on a shoe after the company's annual news conference in Herzogenaurach February 20, 2014. REUTERS/Michaela Rehle/File Photo GLOBAL BUSINESS WEEK AHEAD PACKAGE - The logo of German sports goods firm Puma is seen on a shoe after the company's annual news conference in Herzogenaurach February 20, 2014. REUTERS/Michaela Rehle/File Photo GLOBAL BUSINESS WEEK AHEAD PACKAGE -](https://c8.alamy.com/comp/2CJ66X9/the-logo-of-german-sports-goods-firm-puma-is-seen-on-a-shoe-after-the-companys-annual-news-conference-in-herzogenaurach-february-20-2014-reutersmichaela-rehlefile-photo-global-business-week-ahead-package-search-business-week-ahead-nov-7-for-all-images-2CJ66X9.jpg)