![We make blue jeans. This is what we do since 1952, when Francesco Bacci and his wife Giuliana made their first Roy Roger's using American denim. We make blue jeans. This is what we do since 1952, when Francesco Bacci and his wife Giuliana made their first Roy Roger's using American denim.](https://www.royrogers.it/common/images/story/roy_story_04.jpg)
We make blue jeans. This is what we do since 1952, when Francesco Bacci and his wife Giuliana made their first Roy Roger's using American denim.
Did early settlers of the Wild West really wear big heavy coats and long sleeves in broad daylight all the time? - Quora
![We make blue jeans. This is what we do since 1952, when Francesco Bacci and his wife Giuliana made their first Roy Roger's using American denim. We make blue jeans. This is what we do since 1952, when Francesco Bacci and his wife Giuliana made their first Roy Roger's using American denim.](https://www.royrogers.it/common/images/story/roy_story_03.jpg)